Analysis on the development of the national roller

2022-10-15
  • Detail

Analysis of the development of the national roller Market in the first half of 2008

analysis of the development of the national roller Market in the first half of 2008

China Construction machinery information

Guide: according to the statistical data of China Construction Machinery Industry Association, a total of 6086 rollers were sold by 18 roller enterprises in 2008. The sales volume of main products increased by 16.43% over the same period in 2007. The 18 roller enterprises participating in the statistics are 1498 sets of XCMG technology, 1410 sets of Yituo, 555 sets of Xiamen Sanming

according to the statistical data of China Construction Machinery Industry Association, a total of 6086 rollers were sold by 18 roller enterprises in 2008. The sales volume of main products increased by 16.43% over the same period in 2007. The 18 roller enterprises participating in the statistics are 1498 XCMG technology, 1410 Yituo, 555 Xiagong Sanming, 640 Jiangyin Liugong, 274 Changlin shares, 325 Shantui shares, 242 Sany Heavy Industry, 64 Yutong heavy industry, 33 Shandong highway, 110 Zoomlion Heavy Industry, 181 Dingsheng Tiangong, 24 Hunan Jianglu, 35 Volvo, 154 BMW (China), 41 wittgen hummers, 146 Dynapac and 16 caterpillar

1 market sales

after macro-control in 2004, the roller market began to grow slowly from 2005. As 2007 is an important year in the national "Eleventh Five Year Plan", the intensity of highway construction has been further increased, and the highway construction in various regions has been advanced, which has driven the increase of market procurement demand to a certain extent. In 2007, the sales of road rollers nationwide reached 9841, continuing the growth trend

in the first half of 2008, compared with the same period in 2007, the number of full hydraulic single steel wheel rollers increased significantly, reaching 1088, an increase of 314 compared with the same period last year, an increase of 40.6%. Compared with the same period in 2007, the sales volume of full hydraulic double steel wheel roller increased by 6%, and that of mechanical single steel wheel roller increased by 18%. The sales volume of tire roller was the same as that of the same period in 2007. The sales volume of 2Y and 3Y series static roller continued to decline, with a decline rate of 13.8% compared with that of the same period in 2007, as shown in Figure 3. However, different from the performance of previous years, mechanically driven vibratory rollers continue to consolidate the leading position in the domestic market with good cost performance, and the sales volume is on the rise; The sales of full hydraulic rollers showed an increasing trend, among which the sales of full hydraulic double steel wheels and rubber wheels increased significantly. With its excellent operation quality and efficient performance advantages, the full hydraulic roller has gradually expanded its proportion in the roller market, making the sales structure of roller products increasingly reasonable, and the proportion of products with high added value is increasing

1.1 sales of major enterprises in the industry

in the market share introduced by the relevant person in charge of Guangzhou leibangshi chemical building materials Co., Ltd., a roller enterprise, in the first half of 2008, XCMG's market share was 24.61%, down nearly 5 percentage points from the same period in 2007. The market share of Yituo was 23.12%, basically the same as that of the same period in 2007. Jiangyin Liugong sold 640 units in the first half of 2008, an increase of 52.4% compared with 420 units in the same period of 2007. As one of the four traditional compaction machinery manufacturers, the sharp growth for two consecutive years has attracted the attention of the industry. In addition to the driving force of Liugong's years of cultivating loader networks and the embodiment of the one-year effect of the three guarantee service of road rollers first launched in the industry, the expansion of production capacity in its new plant area is also an important factor. Compared with 46 sets in the first half of last year, the sales volume of 181 sets of Dingsheng Tiangong increased by 23% and the short hit test was 93%. Thanks to the company's efforts to vigorously explore the international market in the past two years, the company's products have successfully entered the multinational market. Although the company's main products are graders, pavers, rollers and other products, the model of roller products is relatively single. In addition to the above two enterprises, the sudden rise of China Longgong has also attracted great attention in the industry. In the first half of 2008, China Longgong sold 338 rollers, an increase of 206 from 132 in the same period in 2007, an increase of 156%. The author analyzed that in view of Longgong's sound sales network and flexible private enterprise mechanism, supplemented by sound financial policies, the enterprise will have greater development space in the road roller Market in the next step

1.2 regional sales

in the statistics of roller sales in all provinces and regions in 2008, the provinces and regions with more than 100 rollers on the domestic market are 225 in Shandong, 308 in Jiangsu, 167 in Henan, 202 in Hebei, 191 in Shaanxi, 141 in Liaoning, 163 in Shanxi, 280 in Sichuan, 323 in Beijing, 108 in Tianjin, 130 in Guangdong, 168 in Xinjiang, 105 in Inner Mongolia, 126 in Guangxi and 191 in Yunnan. Compared with 2007, the demand of traditional roller sales in large provinces is basically stable, and many provinces have not increased or even declined. This also reflects that since the implementation of the national monetary tightening policy, in addition, there are deficiencies in the projects started in various regions in 2008, which has greatly affected the sales of rollers

at the same time, Beijing benefited from the Olympic road construction project, which boosted the demand for road rollers to a certain extent, an increase of 51% over the same period in 2007. With the increase of white to black road projects and the increase of investment in road reconstruction in Sichuan, the road roller market also increased significantly, with an increase of 64.7% compared with the same period in 2007. The sales volume of roller in Xinjiang, Gansu, Jiangsu and other provinces fell significantly this year, and the market situation needs to be further observed

in 2008, the export of road rollers reached 2164, with a year-on-year increase of 98%

2 market operation characteristics

the roller Market in the first half of 2008 performed vigorously in March, April and may, with a significant increase over the same period in 2007. However, after entering June, market demand was significantly weak. At the same time, the rising price of raw materials has brought great cost pressure to road roller enterprises. Due to the large amount of steel used by road rollers, the steel price continues to rise, making the industry struggling in front of meager profits. Therefore, domestic road roller enterprises such as XCMG, Yituo, Liugong and Sanming have successively raised prices for different products, but they are still unable to bear the pain of price rise. At present, some enterprises are still planning to further raise prices. Mainly due to export growth, the sales volume of mechanical single steel wheel roller increased significantly in the first half of 2008, reversing the decline of previous years

it is worth noting that Volvo road rollers sold only 35 units in the first half of 2008, which fell sharply compared with previous years. Compared with the sales of 124 units in the first half of 2007 alone, the decline was as much as 72%. It may be that Volvo needs to further integrate its sales channels and networks after acquiring Ingersoll Rand road machinery, resulting in a serious decline in its sales. Considering Ingersoll Rand's long-term accumulated user base in China's high-end market and Volvo's strong brand advantages, after completing the connection with China's end market, the sales volume should make a big breakthrough

the full hydraulic double steel wheel and rubber wheel roller continues its growth trend. Due to the easy damage of roads in China, the construction technology in some areas has changed. In the process of paving and water stabilization, the leveling work previously completed by the grader is replaced by the stabilized soil paver. The large tonnage double steel wheel roller is used to compact the water stabilized subgrade, and the large tonnage rubber wheel roller is used to compact the water stabilized surface. Therefore, since last year, the scope and efficiency of double steel wheel and rubber wheel rollers have been expanded. At present, the cement roads in some provinces are changing to black asphalt pavement, which has stimulated the increase of market demand to a certain extent

in the first half of 2008, the export sales volume of roller increased greatly, accounting for 35.6% of the total sales volume. Among the enterprises participating in the statistics, the export growth of XCMG, Yituo, Jiangyin Liugong and Dingsheng Tiangong is still strong. With the increasing efforts of domestic enterprises to explore the international market and the improvement of product cost performance, it can be judged that domestic rollers will continue to grow in the international market. However, due to the depreciation of the US dollar and the weakness of the global economy, and the continuous appreciation of the RMB, China's low-cost advantage in developing manufacturing will gradually disappear. Moreover, the increase in production costs caused by the appreciation of the RMB may make domestic manufacturing enterprises transfer production to low-cost countries. Excessive appreciation will deal a fatal blow to export enterprises that have faced rising costs and slowing foreign demand. It is suggested that domestic enterprises should pay due attention to product pricing strategies

3 Market Forecast of road roller in 2008

from 2007 to the first half of 2008, the central bank has raised the benchmark interest rate of RMB deposits and loans of financial institutions for many times, which has increased the financial burden of enterprises and reduced the profit rate of enterprises. The profit rate of fixed investment enterprises will be greatly reduced in the future, especially capital intensive industries such as construction machinery. The tightening of money and the rise of loan interest rates have a certain impact on infrastructure investment and equipment procurement

2008 is the key year for the implementation of the eleventh five year plan, and the scale of highway investment in various regions is still increased compared with 2007 (as shown in Table 1). Although affected by the implementation of the national monetary tightening policy, there are insufficient construction projects and poor capital availability, the overall economic situation is gradually improving. At the same time, the reconstruction of roads damaged by heavy snow in the south, the start of reconstruction projects in disaster areas in Sichuan, the launch of high-speed railways such as Beijing Shanghai, and some construction projects will start in succession. However, due to the rising cost and other factors, the market competition of roller will be more intense in the next step

it is expected that the national road roller market will continue to increase by 5 and the power supply will be long in 2008, but the domestic market demand will be basically stable or even decline, and the export is expected to increase. The industry is expected to reach about 9900 units in the whole year

Copyright © 2011 JIN SHI